Finding the perfect pair of togs can range somewhere on the emotional spectrum between stressful and downright depressing. But isn't shopping meant to be what we girls do for fun right?
Shopping for your next cossie CAN BE just that. Rest assured, your perfect match in the bathers department is out there, and more so than knowing where to look, it's a matter of knowing what to look for in choosing the style that highlights your best assets.
Our customers come in all shapes and sizes, so we have pooled our knowledge and collective experience in this guide aimed at helping all of you ladies in deciding what to look for in finding your ideal bikini.
While ther are a few Universal Rules that we suggest everyone reads, the best advice we can offer it to to identify your body type below and use the corresponding guide.
Picture this: you've planned a long weekend get-away at the beach. Accommodation is booked, bags are packed, minus those hideous togs you picked up on sale at the end of last summer (you still don't know what you were thinking), you're all organised to knock off early on Friday and beat everyone else out of the city, everything is set and there is nothing to worry about, besides buying a new cossie first thing Saturday morning.
It's Saturday morning and you arise to find the sun is shining, there's a gentle onshore sea breeze, the ocean is a sparkling blue, and the beach is looking very inviting - once you go and pick out that bikini that is going to make you look and feel great. The shops don't open until nine, so you kick back and have a lazy breakfast.
When you do get to the shops, you are greeted by one disappointment after the next. Everywhere has run their stock down now that summer is over. Anything they do have left you can understand why, no one else wanted to buy it, and neither do you. You start to think that last seasons bikini you left at home isn't all that hideous looking after all.
The hardest part of this was meant to be choosing between a cute little patterned bikini or a skimpy pink string bikini. They are all through the fashion magazines, so aren't they all though the shops too?
You are at the point where you don't even care what you need to pay, "Just let me find something that I can wear, and let me get to the beach!" Tired of looking, you stop for lunch, determined to make a decision, you comtemplate between bad or worse among the few bikinis that were even worth trying on. Admitting defeat, you decide on one that originally caught your eye, because you thought your mum would like it - for herself.
You finally make it to the beach, now the sun has moved west and the beach is shaded by the trees along the coast, but you don't really care anymore. Your enthusiasm has been dampened. Instead you decide to focus on tomorrow, and pray it is not raining.
Finding Your Perfect Bikini Match
When it comes finding that ellusive perfect bikini to suit you, the emphasis shouldn't be on what are the essential characteristics of the "Perfect Bikini", but rather on You and your best assets.
First, you need to decide what you are comfortable with in the modesty department. No other piece of clothing is so revealing and worn so publicly.
One simple and logical (but sometimes counter intuitive) fact to keep in mind is; the more material you use to cover up the bits you want to hide, the more attention you will draw to exactly what you are trying to cover up.
In the context of Australian Girls, this is usually the hips, thighs and butt. So localised and summarised, as we like to say, just remember "A Brazilian Cut will redefine your Butt".
In our experience there are two points worthy of explanation here. There is your actual body shape, and your own perception of you body shape. For many women there is a huge inconsistency between how they look and how they think they look. This can be a good thing or a bad thing. An example of two countries, both with an ingrained beach culture and some of the world's most beautiful beaches, best illustrates.
Let's start with the good. Brazilian women have a reputation the world over for their beauty. Now anybody that has been to Brazil will tell you that the home of the World's highest paid Supermodel is not turning look alikes, all shaped like Gisele by the millions. But no one told the women of Brazil you need to look like Gisele Bündchen in order to wear a sexy bikini and strut your stuff along Copacabana. Brazil's beaches are full of women, with more typical Brazilian figure, i.e. shorter and more curvy with bigger bottoms and hips, all focusing on the good (I am a beautiful woman!) and not the bad (does this make my butt look big?).
Contrast this to Australia, the country that gave the world Supermodel Elle "The Body" Macpherson. Aussie girls come in all shapes and sizes, ranging between the more typical curvy Brazilian figure to a more slender and sporty Elle Macpherson like body. Sadly, Australian beaches are full of beautiful girls covering up, and not all for a fear of UV exposure. It seems Australia's women are very self conscious, and unnecessarily so, with minimal coverage swimwear definitely taboo. Rather than following in the footstep of their sisters in Brazil, and drawing the attention of the world to their beauty and confidence, they would sooner avoid any attention, which inadvertently focuses their own attention on their imperfections and own lack of self confidence.
More to the point, are you conscious about looking overweight, a category that far too many women fall into.
Wear straps that are too wide or sit too low on the legs. This is a sure fire way to make your hips appear wider.
Wear a belt or other accessories aimed at hiding (or worse still, pulling in) the bits you feel are too big. These draw attention, usually to precisely where you want to draw attention away.
Say No to the Bow. Like the belt, hiding behind a bow doesn't work.
Wear tiny skirt style bikinis. If you are quite hippy it can be tempting to cover them up. These cut your body at your widest and over emphasise your hips and thighs.
We have the magical answer you are been looking for and it doesn't involve the stepper or treadmill. Read on below for the secret, but we could just as easily summarise this section in three words; The Brazilian Cut.
This is the secret that tens of millions of voluptuous women right across South America understand, most of Europe has cottoned on to, all the celebrities know about, but still it is not ubiquitous general knowledge.
Your bust has long been the envy of all your friends, but they have never had to take your breasts shopping for swimwear. There are generally two things for you to consider. Firstly and always, support, and secondly whether, and to what degree, you want to downplay your breasts.
Congratulations! Finally, your barely there boobs are something to sing about. When it comes to buying swimwear you are one of the lucky ones as your options are limitless.
Be brave. A minimal coverage bikini top, i.e. tiny triangles, was just made for you.
If you ignore the above, then go for something with added padding will boost up what you do have.
Try something with embroidery, sequins of ruffles. Decorations will give the illusion of more bulk upstairs.
A bandeau style top with scrunched fabric or frills can also bulk up your breasts
Fear Teeny-tiny triangles. The tinier the better. You get the gist. Enough said.
Bandeau style tops without some sort of scrunched fabric or other means of giving it volume. You need something to fill these for them to work.
Loud pattern tops. These draw attention to your chest.
There are women across the globe on treadmills right this very minute wishing they had your problem.
Go for a G-sting bikini or if a thong just isn't you, then at-least a more triangular style, typical of a Brazilian cut. This will give some definition and shape to your booty.
Bright colours and/or large designs are your friends.
Beading and ruffles can also add volume.
Keep in mind that a String Bikinis will emphases your slender shape. You should consider whether Thin Is In, or if you would prefer to create an illusion of a more curvy figure.